High welfare chicken & egg production in Brazil
This case study shows how a Brazilian company’s commercial model of chicken meat and egg production is highly productive, provides potential for good animal welfare, addresses environmental issues and benefits farmers and consumers.
World Animal Protection believes that humane and sustainable production of chicken meat and eggs can bring major benefits for businesses, farmers, local economies, the environment and the consumer, as well as for the animals. We work with governments, farmers and producers help them understand the importance and value of good animal welfare, and to implement animal-friendly solutions. This case study is a good example of how a chicken farm can achieve high production rates without compromising the chickens’ health and welfare.
Korin is a Brazilian company with strong social and environmental values which produces chicken meat and eggs to a successful and growing business model. Its products are sold in 1,400 Brazilian outlets including Wal-Mart and Pão de Açucar, and they were the first to achieve animal welfare certification in Brazil. An important part of Korin’s work is research and promotion of its production model. While most conventional poultry production is primarily oriented to achieve ever-increasingly rapid productivity, Korin’s model achieves its production targets while raising the health and welfare of the animal in the equation.
Read the full case study to see how Korin’s approach has made a positive difference to:
- Economy, jobs and livelihoods
- Public health
- Land use
- Animal welfare